Hello Inspirers! Let’s be honest. The word “networking” can make you want to crawl out of your skin.
It conjures images of stuffy conference rooms, flimsy name tags, and that person who swoops in, shoves a business card in your face, and scans the room for their next target before you’ve even finished saying your name.
I’ve been there. My stomach used to do gymnastics just thinking about it. I’d rehearse my "elevator pitch" until it sounded completely robotic, spend an entire evening talking to only two people (one of whom was the bartender), and leave with a pocketful of cards and a profound sense of failure. It felt transactional, hollow, and just… icky.
I thought networking was a numbers game. The more hands I shook, the more successful I’d be, right?
Wrong. So, so wrong.
It took me years to realize that I was chasing the wrong thing. I was collecting contacts, not building connections. And there’s a world of difference between the two. The real magic, the kind that genuinely moves the needle in your career and, more importantly, makes you feel a part of a community, doesn't come from a Rolodex.
It comes from real, authentic human connection.
The Mindset Shift That Changed Everything
The turning point for me was a quiet revelation, not a single thunderclap moment. It was the realization that my approach was entirely backward. I was walking into rooms thinking, "What can I get?" I was anxious about what others thought of me, how I could impress them, and what they could do for my career.
It was all about me. And that’s a terrible foundation for any relationship.
The shift happened when I flipped the script. What if I walked in thinking, "What can I give?" How can I learn about the fascinating people in this room? What are they passionate about? What challenges are they facing that I might be able to help with, even in a small way?
This isn’t about being a martyr or expecting an immediate return. It’s about changing the entire dynamic from a transaction to an interaction. It's about generosity. As networking expert Keith Ferrazzi famously said, “The currency of real networking is not greed but generosity.”
When you approach people with genuine curiosity and a spirit of giving, the pressure evaporates. Suddenly, it’s not a performance. It’s a conversation. You’re not trying to extract value; you’re looking to create it, together.
My Journey from Awkward to Authentic
I decided to put this new-found philosophy to the test. I stopped going to the massive, generic "networking nights" that made me uncomfortable. Instead, I started seeking out smaller, more focused events aligned with my actual interests. A workshop on storytelling, a local meetup for content creators, even a volunteer day for a cause I cared about.
The first few times were still nerve-wracking, I won’t lie. The old habits of wanting to impress were hard to shake.
But I had a new mission. My only goal was to have one meaningful conversation. Not to get a lead, not to secure a follow-up meeting, but to simply connect with another human.
I remember talking to a woman at a marketing seminar. The old me would have launched into my rehearsed spiel. The new me asked her what brought her to the event and what she was hoping to learn. She talked about a project she was struggling with, and it happened to be an area where I had some experience. I offered a few ideas and a link to an article I’d found helpful.
We talked for maybe fifteen minutes. We didn’t even exchange business cards right away. I followed up a week later with a simple email, saying it was lovely to meet her and sharing that article. She wrote back, genuinely thankful.
That was it. No grand ask. No ulterior motive.
A few months later, she emailed me out of the blue. Her company was hiring for a role that wasn't even public yet, and she thought I’d be a perfect fit. I went through the interview process and got the job. A job I never would have known about if my goal had been to "work the room."
This is what author and organizational psychologist Adam Grant means when he says, “Being a giver is not good for a 100-yard dash, but it's valuable in a marathon.” My small, genuine act of helping wasn’t a short-term tactic; it was a long-term investment in a relationship.
Farming, Not Hunting: How to Cultivate Your Network
That experience taught me the truth behind the wonderful analogy from Dr. Ivan Misner, the founder of BNI: “Networking is more about farming than it is about hunting.” A hunter goes out for the kill. A farmer cultivates the soil, plants seeds, nurtures them, and patiently waits for the harvest.
So, how do you become a master farmer of professional relationships?
First, show up in the right fields. Go where your people are. Think beyond formal industry events. Where do the people you admire hang out? It could be online forums, niche Slack communities, alumni groups, or even a local sports league. The key is to find a place where you can be yourself and connect over a shared interest.
Next, be relentlessly curious. The most interesting people are always the most interested people. Ask open-ended questions. "What's the most exciting thing you're working on right now?" "What's the biggest challenge you're facing?" "What's your story?" And then, actually listen to the answers. Don't just wait for your turn to talk.
The goal of a first conversation isn’t to prove your worth; it’s to see if there’s a spark of connection. In the words of researcher and author Brené Brown, connection is “the energy that exists between people when they feel seen, heard, and valued.” That’s your mission: to make someone feel seen, heard, and valued.
The Follow-Up: From Annoying to Appreciated
How many times have you left an event with a pocket of cards, only to let them gather dust on your desk? The follow-up is where 90% of networking efforts die.
But the follow-up is also where you can truly stand out.
Forget the generic LinkedIn connection request. Reference your conversation. If they mentioned a book, send them a link to a review. If they talked about a problem, send them an article that might help. Make it about them. A simple, "It was so great talking to you about [specific topic]. I saw this and thought of you," is a thousand times more effective than, "Just following up as we discussed."
The goal is to be a source of value, not a source of obligation. You are tending to the seed you just planted.
Nurturing Your Garden Over Time
Meaningful connections aren't built in a day. They require ongoing, light-touch nurturing. This doesn't mean you need to schedule coffee with everyone every month.
It’s the small, consistent gestures that matter. A "congratulations" on a LinkedIn promotion. Sharing a post you know they’ll find interesting. A simple "Hey, how have you been?" email every six months. These small touchpoints keep the connection warm without being demanding.
It’s about building a web of allies, mentors, and peers who are genuinely invested in each other's success. This is the safety net that catches you when you fall and the trampoline that helps you jump higher.
As Adam Grant wisely points out, “If we create networks with the sole intention of getting something, we won't succeed. We can't pursue the benefits of networks; the benefits ensue from investments in meaningful activities and relationships.”
When you focus on the relationship itself, the benefits—the job offers, the client referrals, the collaborations, the invaluable advice—become a natural byproduct of a strong, healthy connection.
So, I invite you to reframe the dreaded "N" word.
Don’t go networking. Go make a friend. Go learn something new. Go help someone out. Go find the people who light you up and who you can champion in return.
Start with one conversation this week where your only goal is to listen. See what happens when you switch your focus from getting to giving. You might just find that the most powerful thing for your career is also the most human. You’ll stop collecting contacts and start building a community. And that will make all the difference.
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